Today we continue with a bit more of Jewish Ethics (Great is Peace - Derek Eretz 2:7).
''Do not say:   'I will flatter this man, that he may give me food'; 'that man, to give me   beverages'; 'that man, to buy me clothes', for it is better that you should pay   your own way than to be obsequious to others."
Judaism despises flattery, obsequiousness, and ingratiation. People-pleasing is manipulative. When we attempt to become more attractive or likeable to our target, our hidden intention is to please our selfish egos. Hence people-pleasing is really self-pleasing and self-seeking behavior.
According to   social psychologist Edward Jones (d. 1993, United States), methods of   ingratiation include other-enhancement (unnecessary compliments), opinion   conformity (adopting others' values), and self-promotion (bragging). To this   list, researchers recently added self-deprecation (putting oneself down to elicit pity), instrumental dependency (acting   weak for the sake of control), and name-dropping (claiming to know famous   people.) Another technique, situation specific behavior, involves seeking   personal information about someone in order to gain his   approval.
Each of these   techniques of flattery is a form of lashon ha ra or lying or both. Is it worth   developing our defects of character to attract phony friends, who selfishly need   stroking, so that we can attend their parties, eat their food, drink their   liquor, and receive gifts? We know in our hearts we are invited not because they   like us, but because we flatter them. When we stop the flattery, the invitations   stop, too. We can't buy love, affection, or friendship. 
If we want to give a mazel tov, congratulations, to someone, we can do so honestly, without striving for reward. Flatterers try to look like friends the way a wolf attempts to looks like a dog. King David warns us in Psalm 5:9, ''There is nothing reliable in what they say; their inward part is destruction ; their throat is an open grave; they flatter with their tongue.'' When we flatter, we are not acting as a friend, but being quite selfish.
Proverbs 29:5 teaches, ''Whoever flatters his neighbor is spreading a net for his feet." Derek Eretz, proper ethical behavior, asks us to engage truthfully with one another.
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